The Three Cs of Customer Service

Learn how to put customers' needs first and exceed their expectations

Key Learning Points:

  • Know the key drivers of customer satisfaction
  • Understand caring and its importance in customer service
  • Understand co-operating and its importance in customer service
  • Understand communicating and its importance in customer service
  • Know how to put these values into action
The Three Cs of Customer Service
The Three Cs of Customer Service
The Three Cs of Customer Service
The Three Cs of Customer Service
The Three Cs of Customer Service

Course Overview

Organisations that put the needs of their customers at the heart of their ethos tend to have an edge over their competitors and provide a better overall service.

The Three Cs of Customer Service course explores Caring, Co-operating and Communication, and how they can help deliver excellent customer service. It provides practical advice regarding these values and how to use them during customer interactions.

Course Details

  • Course duration: 5 minutes
  • Part of our Performance suite
  • Skills-based customer service eLearning
  • Certificate on completion
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Who Should Take This Course?

This course is suitable for all who work in customer service roles of any description, including managers.

  • Customer service staff
  • Customer experience managers
  • Sales staff
  • Account managers
  • Client relationship managers

The Assessment

This is an informative Take 5. Once your learners have completed the course, they will be eligible for a certificate.

2 Ways of Purchasing

You can purchase our courses individually or for even better value you can purchase the complete range of Compliance, Health and Safety or Performance Management courses in one neat bundle.

1. Individual Licenses

If you buy courses on an individual bases you pay a price per learner, per course per year. You can run these courses on your own LMS if Xapi/SCORM compliant or you can take them.

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2. Complete Bundle

Buy all of the Compliance, Health and Safety or Performance Training courses in one great value package and receive unlimited benefits.

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1. Individual Pricing

Number of Learners Cost (per year)
1 - 10 29 / per learner
11 - 20 25 / per learner
21 - 50 20 / per learner
51 - 100 15 / per learner
101 - 150 10 / per learner
150+ POA

Exchange rates are updated regularly but are only intended as a guide.

2. Complete Bundle Pricing

If you buy all the Compliance, Health & Safety or Performance Training in a complete bundle, all features come as standard, no matter the size of your organisation!

Number of Learners Cost (per year)
1 - 100 30 / per learner
101 - 200 25 / per learner
201 - 300 21 / per learner
301 - 400 18 / per learner
401 - 500 15 / per learner
501 - 750 12.50 / per learner
751 - 1000 10 / per learner
1001 - 2500 8 / per learner
2501 - 5000 6 / per learner
5000 - 10,000 5 / per learner
10,000 + POA
Included Features
  • All courses in our catalogue
  • New courses added regularly
  • Branded, downloadable posters
  • Customise Course Content for Your Team
  • Astute eLearning Platform
  • Regular course updates
  • Dedicated Account Manager
  • Unlimited help desk support

Exchange rates are updated regularly but are only intended as a guide. Prices are based on a 2 year contract.

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The Importance of Customer Service Training

Customer service can make or break a customer's perception of a company or organisation. Knowing the theory behind best practice can really help employees improve their customer service skills.

For any business or individual employee who would like to put customer needs at the heart of their service, it is important to receive training that gives them a good grounding in what this is and how they can find areas to work on.

The Importance of Customer Service Training


If you have any questions that are not covered here, please get in touch.

Can anyone improve their customer service skills?
Yes – anyone can improve their customer service skills with good training and regular practice. Even people who have worked in customer-facing roles for a long time can stand to gain a lot from training in customer service. Like any skillset, it can be improved and honed over time.
What are the important qualities of good customer service?
Good customer service is being able to deal with both happy and unhappy customers. For this, it is essential that customer-facing staff hold three important qualities – the ability to listen, professionalism and knowledge. Staff must be able to acknowledge and respect the customer’s concerns fairly and they can achieve this by listening and making sure their concerns are heard. It is also important to keep professional by following common courtesy, responding promptly and going the extra mile. Staff should also be knowledgeable in the products and services they offer and be able to resolve issues effectively.
Why are soft skills important in customer service?
Soft skills are important in customer service because they influence how well the employee interacts with people both inside and outside their company. Soft skills such as good communication, motivation, flexibility and good problem-solving have a strong effect on the level of customer satisfaction. This is why they are so highly valued by employers despite being quite difficult to measure in employees. Good customer service relies on well-developed soft skills as much as product knowledge, helping customers to feel listened to and be sure their issues are being dealt with well.

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