Who is your Customer?

An informative online short course about identifying your customers and recognising internal and external customers

Key Learning Points:

  • Identify all customers
  • Differentiate between internal and external customers, direct and indirect customers
  • Identify primary customers
  • Understand the customer profile
  • Ensure that all customers receive the best possible service
Who is your Customer?
Who is your Customer?
Who is your Customer?
Who is your Customer?
Who is your Customer?
Who is your Customer?

Course Overview

If you want to attract and retain customers, you need to be sure you can identify them and meet their needs first.

In our Who is your Customer? short course, learners meet the fictional company Whey Presto. They have developed a new app and need to make sure they are targeting the right customers. The challenge is to help the company recognise who their customers really are. For each correct choice, earn a customer service star. Collect all five!

Course Details

  • Course duration: 5 minutes
  • Part of our Performance suite
  • Skills-based customer service eLearning
  • Certificate on completion
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Who Should Take This Course?

This course is suitable for all who work in customer service roles of any description, including managers.

  • Customer service staff
  • Customer experience managers
  • Sales staff
  • Marketing staff
  • Product design professionals

The Assessment

As learners progress through the scenario, they can earn customer service stars by answering questions correctly. There are five stars to collect. This is not a pass/fail course but will show as complete/incomplete.

2 Ways of Purchasing

You can purchase our courses individually or for even better value you can purchase the complete range of Compliance, Health and Safety or Performance Management courses in one neat bundle.

1. Individual Licenses

If you buy courses on an individual bases you pay a price per learner, per course per year. You can run these courses on your own LMS if Xapi/SCORM compliant or you can take them.

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2. Complete Bundle

Buy all of the Compliance, Health and Safety or Performance Training courses in one great value package and receive unlimited benefits.

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1. Individual Pricing

Number of Learners Cost (per year)
1 - 10 29 / per learner
11 - 20 25 / per learner
21 - 50 20 / per learner
51 - 100 15 / per learner
101 - 150 10 / per learner
150+ POA

Exchange rates are updated regularly but are only intended as a guide.

2. Complete Bundle Pricing

If you buy all the Compliance, Health & Safety or Performance Training in a complete bundle, all features come as standard, no matter the size of your organisation!

Number of Learners Cost (per year)
1 - 100 30 / per learner
101 - 200 25 / per learner
201 - 300 21 / per learner
301 - 400 18 / per learner
401 - 500 15 / per learner
501 - 750 12.50 / per learner
751 - 1000 10 / per learner
1001 - 2500 8 / per learner
2501 - 5000 6 / per learner
5000 - 10,000 5 / per learner
10,000 + POA
Included Features
  • All courses in our catalogue
  • New courses added regularly
  • Branded, downloadable posters
  • Customise Course Content for Your Team
  • Astute eLearning Platform
  • Regular course updates
  • Dedicated Account Manager
  • Unlimited help desk support

Exchange rates are updated regularly but are only intended as a guide. Prices are based on a 2 year contract.

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The Importance of Identifying Customers Training

Customer service can make or break a customer's perception of a company or organisation. This relates to internal and external, direct and indirect, primary and secondary customers alike – and it is important to differentiate between those groups.

For any business or individual employee who would like to put customer needs at the heart of their service, it is important to receive training that gives them a good grounding in what this is and how they can find areas to work on.

The Importance of Identifying Customers Training


If you have any questions that are not covered here, please get in touch.

What is good customer focus?
Good customer focus involves putting the needs of customers at the heart of everything a business does. It means doing all that can be done to exceed the expectations of clients. Companies that have good customer focus tend to produce products and services that are better received and therefore tend to thrive.
Why is it important to understand customer needs?
Understanding customer needs is vitally important to companies that want to meet them. Designing products, services and customer experiences that people are happy to engage with not only ensures existing customers are pleased, but means new customers will be attracted by online reviews and word of mouth.
Why is internal customer service important?
Internal customer service is important because it is vital all employees have a good experience within the company. This helps them to serve external customers better and believe in the products or services the company provides. It also makes for a happier, more productive workplace, with healthy communication between departments.

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