If you want to attract and retain customers, you need to be sure you can identify them and meet their needs first.
In our Who is your Customer? short course, learners meet the fictional company Whey Presto. They have developed a new app and need to make sure they are targeting the right customers. The challenge is to help the company recognise who their customers really are. For each correct choice, earn a customer service star. Collect all five!
As learners progress through the scenario, they can earn customer service stars by answering questions correctly. There are five stars to collect. This is not a pass/fail course but will show as complete/incomplete.
| Number of Learners | Cost (per year) | |
|---|---|---|
| 1 - 10 | ||
| 11 - 20 | ||
| 21 - 50 | ||
| 51 - 100 | ||
| 101 - 150 | ||
| 150+ | ||
| Number of Learners | Cost (per year) | |
|---|---|---|
| 50 - 100 | ||
| 101 - 200 | ||
| 201 - 300 | ||
| 301 - 400 | ||
| 401 - 500 | ||
| 501 - 750 | ||
| 751 - 1000 | ||
| 1001 - 2500 | ||
| 2501 - 5000 | ||
| 5000 - 10,000 | ||
| 10,000 + | ||
Included Features
Customer service can make or break a customer’s perception of a company or organisation. This relates to internal and external, direct and indirect, primary and secondary customers alike – and it is important to differentiate between those groups.
For any business or individual employee who would like to put customer needs at the heart of their service, it is important to receive training that gives them a good grounding in what this is and how they can find areas to work on.
Good customer focus involves putting the needs of customers at the heart of everything a business does. It means doing all that can be done to exceed the expectations of clients. Companies that have good customer focus tend to produce products and services that are better received and therefore tend to thrive.
Understanding customer needs is vitally important to companies that want to meet them. Designing products, services and customer experiences that people are happy to engage with not only ensures existing customers are pleased, but means new customers will be attracted by online reviews and word of mouth.
Internal customer service is important because it is vital all employees have a good experience within the company. This helps them to serve external customers better and believe in the products or services the company provides. It also makes for a happier, more productive workplace, with healthy communication between departments.
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